August 1st, 2024
Wednesday 4 September, 2pm – 4pm (Online)
About this session
BFI FAN members from across the UK are invited to join this second Open Session as part of the REACH: Strategic Audience Development programme.
Züleyha Azman, Marketing Director of KINO Rotterdam, will join us online to share how they have successfully grown audiences and built a community through their distinctive approach to social media marketing.
The session will provide attendees with practical tips they can take away and immediately apply to their own social media strategy. Züleyha will focus on the fundamentals of a strong social media presence and content plan, providing a step-by-step guide to how they manage their various platforms and offering insight into what drives their decisions.
Key topics
- Content strategy and creation
- Platform management
- Understanding your audience
- Growing your following
- Building a community
Speakers
Züleyha Azman has been the marketing director of KINO in Rotterdam since its opening in 2016. Her expertise lies in developing unique visual content, tone of voice, and storytelling. For KINO this approach has resulted in bringing curated classic programmes and special events to new and younger audiences. She views marketing and programming not as separate disciplines, but as interconnected fields. Her expertise in both cinema and marketing has proven to be a potent mix.
She is convinced that in today’s cinema landscape these marketing tools, programmes, and events are indispensable for achieving success. Thus, she produces and creates innovative and compelling visual marketing assets that captivate audiences.
What is REACH?
Running during 2024, normally for a closed group of selected participants, REACH: Strategic Audience Development is a workshop-based, project-driven training programme for BFI Film Audience Network members who want to build on their expertise in growing and diversifying audiences.
How do I attend?
This session will be delivered online via Zoom, tickets cost £10 per person. This is a two hour session and there will be the opportunity to ask questions to our guest speakers.
You can register here. Once registered, you will receive a link to join the Zoom via email.
Accessibility
Automated captions will be available via Zoom. If you have any additional access requirements please let us know in your registration form.
If you have any further questions, please contact us at: [email protected]
